Paid traffic & lead generation (inside sales)
Google, Meta and TikTok campaigns, demand strategy and a sales process that turns clicks into revenue.

A marketing agency born in Brazil, now present in 50 countries
Optimize Business · Free growth consultation
Book a free 30-minute conversation with a business growth specialist. We will understand where your company is today and map practical ways to grow with digital marketing, artificial intelligence and clearer business numbers.
Thousands of companies have trusted Ímpetus to boost their sales with marketing and AI
+5 billion in revenue generated for our mentees






A story of two business owners
In 2023, two owners of custom furniture stores in the same city decided that would be their year to grow. Both set aside the same marketing budget. Both ran ads, posted every day and rebuilt their websites.
By the end of the year, Tom had doubled his revenue. Ed had spent the same, worked just as hard, and had less cash than in January.
Before spending the first dollar, Tom took half an hour to look at his numbers with someone from outside. He found out that 70% of quote requests arrived on WhatsApp after 6 p.m. and nobody answered them. That the ad he liked most sold the least. And that his best customers came from architects' referrals, a channel nobody was looking after.
He did not spend more than Ed. He just spent in the right place.
What not knowing costs
Every month you invest without this diagnosis is a month paying to discover on your own what someone else would see in 30 minutes. In the free Ímpetus consultation, you leave knowing where your company is leaving sales on the table and what to do first.
Illustrative story with fictional characters.
O que está impedindo o próximo nível?
The market is more competitive every day. Without clear acquisition channels, a strong brand, a sales process and useful numbers, growth decisions become guesswork. The Optimize journey turns your current challenges into practical priorities for the next 90 days.
What Ímpetus does
In the free consultation, you find out which one unlocks your next level first.
Google, Meta and TikTok campaigns, demand strategy and a sales process that turns clicks into revenue.
Online store, marketplaces, products, ads and metrics, all managed to sell every day.
Landing pages, corporate websites and blogs that show up on Google and in AI answers, with content that sells.
AI-powered service on WhatsApp and your website that replies instantly, qualifies and books without losing a lead.
Email campaigns and broadcasts through the official WhatsApp API so your customer base buys again every week.
Review acquisition, your offer and conversion opportunities across your customer journey.
Identify opportunities to automate replies, follow-up and repetitive tasks with human oversight.
Use margin and pricing calculators to understand your business before making decisions.

For online stores, local businesses, professionals and companies of every size. We start with your reality and build priorities together.
Before we talk
Yes. There is no charge and no obligation to hire. Implementation or ongoing services, if needed, are quoted separately.
We tailor the conversation to your activity, size and current challenges. We identify useful priorities without promising a specific financial result.
Choose a day and time. We'll book it on our calendar and send the invitation to your email.
30 minutes, free and with no obligation. After the quiz, choose an available meeting time.