AI Lead Follow-Up for Canadian Real Estate Teams: Respond and Route with Clear Rules

A business does not need another vague promise about growth. It needs a specific service, a clear scope and a next step its team can fulfil. For Canadian businesses, the first question is what work the service actually covers and what remains with the client.

Start with a defined operating problem

fast follow-up is useful only when the system represents the brokerage accurately and lets a human take over. Before signing with any provider, write down the recurring problem, the people who handle it now and the hand-off that should improve. That description helps separate useful implementation work from a list of disconnected tools.

What the Ímpetus service includes

one lead-response workflow, up to two available integrations, approved FAQ content, tests and monthly support; CRM, telephony and model usage can add third-party costs. The client approves the content, workflow or campaign before it reaches customers. Third-party charges and any exclusions are listed before the work begins.

A brokerage should check its province's real-estate advertising and privacy requirements, avoid unsupported property claims and ensure that a licensed person handles advice or negotiations. For market reports, distinguish an illustrative sample from verified transaction data.

Compare the price with the work

EV Advisory's 2026 Canadian guide estimates a first small-business AI agent at C$5,000–C$15,000 to implement and C$300–C$800/month to run and maintain. These are broad vendor-published references, not a real-estate-specific rate survey. The Ímpetus offer limits the work to one lead-response workflow and up to two integrations at C$2,500 plus C$250/month support. Read the Canadian price reference.

The Ímpetus offer is C$2,500 setup + C$250/month. It covers one real-estate lead follow-up workflow, C$2,500 setup + C$250/month support. Applicable taxes, advertising spend, software and usage fees are separate when relevant. The final contract lists every included deliverable and cost.

The agent does not give legal, mortgage or investment advice, make a property valuation or negotiate on behalf of a registrant. The brokerage approves every message and escalation path.

Ímpetus is a Brazilian company serving Canadian businesses remotely, with English-language support from native English-speaking team members. No Canadian office or in-person delivery is included.

If this is the exact service you want, the prepared email below confirms the offer and asks for the agreement and the next steps for payment and onboarding.

Frequently asked questions

Can the AI negotiate or give real-estate advice?+

No. It responds to approved routine enquiries and routes advice, negotiations and property-specific decisions to a licensed team member.

Which systems are included?+

The offer includes one workflow and up to two integrations that expose a compatible connection. Any CRM, telephony or model charges are separate.

Can it promise a property value or investment return?+

No. The workflow uses only brokerage-approved information and makes no valuation, return or sale guarantee.

How is the service delivered?+

The work is delivered remotely from Brazil, in English. The agreement identifies the scope, access requirements, approvals and costs before onboarding.

What about privacy and marketing messages?+

Canadian privacy requirements vary by province and sector. Before handling personal information, identify the applicable rules, limit collection and confirm access and retention. Commercial electronic messages may also trigger CASL requirements for consent, sender identification and unsubscribe. CRTC CASL guidance · Office of the Privacy Commissioner: PIPEDA and provincial laws. The first engagement is deliberately bounded so that the service can be delivered and reviewed against a written scope. If you are ready to order one real-estate lead follow-up workflow, C$2,500 setup + C$250/month support for C$2,500 setup + C$250/month, use the prepared email below.