PPC Management in Canada: How to Run Paid Ads with a Clear Conversion Path

A business does not need another vague promise about growth. It needs a specific service, a clear scope and a next step its team can fulfil. For Canadian businesses, the first question is what work the service actually covers and what remains with the client.

Start with a defined operating problem

the ad is only one step: the search term, creative, page and response process must tell the same story. Before signing with any provider, write down the recurring problem, the people who handle it now and the hand-off that should improve. That description helps separate useful implementation work from a list of disconnected tools.

What the Ímpetus service includes

campaign setup and management, ad creative and one landing page; the client retains its advertising account and pays platform spend directly. The client approves the content, workflow or campaign before it reaches customers. Third-party charges and any exclusions are listed before the work begins.

Set one conversion goal, install measurement only after consent and technical checks, and reconcile qualified enquiries with actual sales. Broad targeting can make reports look busy while sending requests the team cannot serve.

Compare the price with the work

Social Know How, a Canadian agency, lists paid digital advertising engagements from C$3,000 per month in agency fees, with advertising spend separate. The C$1,500 Ímpetus package is a defined smaller scope, not a nationwide average or a promise of equivalent volume. Read the Canadian price reference.

The Ímpetus offer is C$1,500 per month. It covers PPC campaign management with ad creative and one landing page. Applicable taxes, advertising spend, software and usage fees are separate when relevant. The final contract lists every included deliverable and cost.

No fixed lead volume or sales result is promised. The business approves its media budget and owns the advertising account.

Ímpetus is a Brazilian company serving Canadian businesses remotely, with English-language support from native English-speaking team members. No Canadian office or in-person delivery is included.

If this is the exact service you want, the prepared email below confirms the offer and asks for the agreement and the next steps for payment and onboarding.

Frequently asked questions

Is the advertising budget included?+

No. C$1,500 is the Ímpetus service fee. Media spend is paid directly to the ad platform, and taxes or third-party charges are separate.

Does the package include a landing page?+

Yes, one campaign landing page. Additional pages or larger development work require a separate written scope.

Can PPC guarantee a number of leads?+

No. Competition, offer, page experience, budget and follow-up all affect results; the package describes the work, not a guaranteed outcome.

How is the service delivered?+

The work is delivered remotely from Brazil, in English. The agreement identifies the scope, access requirements, approvals and costs before onboarding.

What about privacy and marketing messages?+

Canadian privacy requirements vary by province and sector. Before handling personal information, identify the applicable rules, limit collection and confirm access and retention. Commercial electronic messages may also trigger CASL requirements for consent, sender identification and unsubscribe. CRTC CASL guidance · Office of the Privacy Commissioner: PIPEDA and provincial laws. The first engagement is deliberately bounded so that the service can be delivered and reviewed against a written scope. If you are ready to order PPC campaign management with ad creative and one landing page for C$1,500 per month, use the prepared email below.