A brand born in Brazil, now present in 51 countries
Paid ads and inside sales
Ben and Ryan spent the same money on ads. By December, one was hiring. The other was shutting everything off.
It was a Tuesday in January, and Ben was holding his company card.
$5,000 a month. Google and Instagram. He had done the math on a napkin at lunch: close two solar installs a month and the ads pay for themselves. Everything after that is profit.
Three blocks away, in the same part of Hamilton, Ryan was doing exactly the same math. Same size company. Same ad dashboard. Same budget. Even the same words on the whiteboard in the office: "this is the year".
By March, both phones were buzzing nonstop. A message at 8 a.m. A message over lunch. And a message at 11:07 p.m. from a woman named Claire, asking what a system would cost for a two-story house.
Remember that name. Claire is the reason this story ends two different ways.
What happened to the 11:07 p.m. message
On Ben's phone, it just sat there. Read. He thought, "I'll answer properly first thing tomorrow," and went to bed.
First thing tomorrow became after lunch. By the time he replied, Claire had three quotes in hand and a site visit booked.
On Ryan's phone, the same question got an answer in four minutes. Not because he was awake, but because someone was handling it for him. A short reply with one question back: "roughly what's your monthly power bill?" A follow-up on day two. Another on day five. On Friday, Claire signed.
Now multiply Claire by three hundred leads a year.
December
Ryan closed the year interviewing his fourth sales rep, with installs booked through March.
Ben closed the year canceling his ads. He landed where almost every owner lands when online marketing doesn't work: "ads only bring tire-kickers."
They both spent $60,000. Ben bought clicks. Ryan bought contracts.
And the difference wasn't talent, or budget, or luck. It was one thing: what happened after the click.
What Ryan had that Ben didn't
✓Someone working the Google, Meta and TikTok campaigns every single week, with 10 new creatives a month so the ads never go stale.
✓A path for every lead: a reply in minutes, a script, a follow-up on day two and day five. No Claire forgotten in the inbox.
✓A CRM showing which ad every sale came from, so you cut what brings tire-kickers and double what brings buyers. That one is a bonus.
✓A report every Friday on WhatsApp, in plain owner language: what sold, what got cut and what we test next.
That is exactly what Ímpetus builds inside your company. Every week. No meetings.
Now, the part nobody likes doing
Open your business inbox and scroll to the last message that came in after 6 p.m.
How long did it wait?
If the answer stung, you already know where the money is. Every Claire who waits is a customer you paid to attract and handed, for free, to whoever replied first. And next month's ad bill arrives the same size, buying the same thing.
Twelve months from now, will you be Ben or Ryan?
You are going to spend on ads either way. The only question is what that money buys.
The gap between them started in a single week. And weekly is how we work: we do the work first, then you pay.
Warmly,Luiz PhilipeFounder, Ímpetus
P.S. Ben only found out how much he had lost in December, looking back. You're reading this before.
How does weekly payment work?+
Ímpetus starts the work and you pay at the end of each week of service delivered: $1,018 per week. There is no upfront monthly fee.
Will I need to attend meetings?+
No. All communication happens on WhatsApp: you send materials, approve campaigns and creatives, receive reports and ask questions there, on your own schedule.
What is not included in the price?+
Ad spend (what goes to Google, Meta, TikTok and other platforms) and third-party tools are paid separately, directly by your company.
When do I receive the bonuses?+
Within 30 days of signing up, counted from when you share the required access, materials and information.
Does clicking the button sign me up?+
No. The button opens a WhatsApp chat with our team. The service only starts after you confirm the scope and terms.
Personalized offer for your business
Demand Generation & Inside Sales
Your Growth Partner. No Meetings. Weekly Payments.
Paid traffic management, demand generation and sales structure to attract more customers and close more deals. For companies that need more customers, more sales opportunities and better conversion.
This is not a fixed package. On WhatsApp you tell us how your operation looks today and, before paying, you get a first-week plan built for your business: what comes first, which bonuses make sense and what can wait.
What you get every week
✓Paid traffic campaign management and optimization
✓Demand generation strategy
✓10 ad creatives per month
✓Campaign analysis and optimization
Sign-up bonuses, delivered within 30 days
+CRM set up with your sales pipeline
+AI-powered sales funnel analysis
+Marketing and sales diagnosis
+Market size and opportunity analysis
See everything that's included
✓Sales process structuring and analysis
✓Strategic inside sales guidance
✓Support and follow-up on WhatsApp
+Copywriting playbook
+Content playbook
+Strategic structuring of your operation
+20 static ad creatives
+One landing page with two copy versions for A/B testing
The 30-day timeline starts once you share the required access, materials and information.
What you lose by leaving it for later
Every week without this is a week of customers searching for what you sell and buying from whoever got there first. That money does not come back.
Building this with separate hires (ads, design and sales or e-commerce) costs more than $13,200 a month in salaries alone.
The sign-up bonuses alone are worth $6,108 at reference value, and they come at no extra cost.
Investment
50% off for 30 minutes
was $1,018
$509 per week
about $2,204 per month
Your launch price ends in
30min:00sec
Promotional price valid for 30 minutes from your arrival on this page. After that, $1,018 per week.
$1,018 per week
about $4,408 per month
Limited spots: we onboard at most 5 new companies per week, first come, first served on WhatsApp.
●We work first. You pay weekly, after each week of work is done.
●No meetings, no calls: onboarding, approvals, reports and support all happen on WhatsApp.
●Ad spend and third-party tools are not included in the price.
You only pay after the first week of work is done.
Message Ímpetus on WhatsApp, tell us where your business stands today and get your first-week plan before you pay anything. No meetings.
