AI Training for Companies: How to Get Your Team Actually Using AI in 30 Days
Most companies bought AI licenses and got a handful of power users. A 30-day live program that turns AI into daily habits by role, with clear rules for data and confidentiality. The Ímpetus offer: $17,500 per cohort of up to 25 people.
Luiz Philipe (LP)
Updated October 2, 2026

Here is a pattern I see often.
The company buys ChatGPT or Copilot licenses. There is an all-hands demo. A few curious people start using it every day.
Three months later, most of the team uses it occasionally, for small things, without changing how they work. And nobody knows what data is safe to paste in.
The problem is not the tool. It is that nobody translated AI into each person's real tasks.
What makes AI training stick
It is role-specific. Sales, customer service, finance, operations and marketing use AI differently. It works on real tasks. People bring their own emails, reports, proposals and spreadsheets. It has rules. A short, clear policy: what data can go in, which tools are approved, what must be reviewed by a person. It continues after the workshop. Habits form with practice, check-ins and shared prompt libraries. It is measured. Time saved and adoption, before and after.The Ímpetus 30-day program
Week 1: live kickoff, AI basics, the company policy and a task inventory by role. Week 2: live role-based workshops on real tasks. Week 3: each person automates two to three tasks of their own, with coaching. Week 4: showcase of results, shared prompt library and a playbook per team. Plus: an AI use policy draft for your review, and a before-and-after survey of time saved.Delivered live online, in English, for teams of up to 25 people.
What the US market charges
According to Alice Labs' 2026 review of US corporate AI training costs, live virtual instructor-led training costs $800 to $2,000 per seat, in-person workshops $1,500 to $3,000 per seat, and bespoke enterprise workshops $3,000 to $8,000 per day.
The Ímpetus offer
$17,500 per cohort of up to 25 people
That is $700 per person, about half of the midpoint for live virtual training, for a full 30-day program instead of a single session.
Software licenses are separate.
Why spots are limited
Each cohort is customized to the company's roles and tools. We run only a few cohorts per month.
300+ companies have trusted Ímpetus




Frequently asked questions
Which tools do you train on?+
The tools your company already uses or approves, such as ChatGPT, Claude, Microsoft Copilot or Google Gemini.
Do people need technical knowledge?+
No. The program is for non-technical teams.
Can you help us write an AI policy?+
Yes. We provide a draft based on your context. Final approval should involve your legal and IT teams.
Can we run more than one cohort?+
Yes. Larger companies usually run cohorts by department.
What does it cost to leave AI to the curious few?
Every month in which most of your team uses AI occasionally is a month of productivity left on the table, and of risk if people use unapproved tools with company data.
300+ companies have trusted Ímpetus




