AI Voice Agent: The Call That Reaches Your Lead in Seconds, at Any Hour

A lead fills out your form at 8:47 p.m.

They also filled out two of your competitors' forms.

The first company to call them back usually gets the conversation. And at 8:47 p.m., nobody on your team is going to call.

Now picture a voice that calls within seconds, introduces itself as your company's assistant, confirms what the person needs, answers the basic questions and books a time with your team.

That is an AI voice agent.

What a voice agent does

Answers inbound calls when your team is busy or after hours, so no call goes to voicemail. Calls new leads back seconds after a form submission, with the right consent. Qualifies: need, timeline, location, budget. Books appointments on your calendar. Answers common questions from your approved information. Transfers to a person when the caller asks or the situation requires. Logs every call with a transcript and summary in your CRM.

What it does not do

It does not pretend to be human when asked. It does not make promises your team has not approved. And it does not cold-call people who did not give consent.

The rules matter in the US

In February 2024, the FCC confirmed that AI-generated voices count as "artificial" voices under the Telephone Consumer Protection Act. In practice, outbound AI calls to consumers require prior express consent, and many uses require written consent. Inbound calls and callbacks to people who asked to be contacted are the safest starting points. We design every flow with consent and disclosure in mind, and you should confirm your specific use with your legal counsel.

Where voice agents pay off fastest

Home services, dental and medical practices, law firm intake, real estate, auto dealers and any business where missed calls mean missed revenue.

What the US market charges

According to Ciela's 2026 guide on AI voice agent pricing, agencies typically charge $1,500 to $5,000 to set up a single-purpose agent and $300 to $800 a month to manage it, with multi-agent systems costing $5,000 to $25,000 to build. Platform usage is usually billed per minute on top.

The Ímpetus offer

Setup: $1,650

Call scripts, voice and tone, knowledge base, calendar and CRM integration when feasible, consent and transfer rules, testing.

Operation: $290 a month

Call review, script updates, reporting and support.

Phone and per-minute AI usage are billed by volume, separately.

Why spots are limited

Every agent is tested on real scenarios before going live. We launch only a few per month.

Frequently asked questions

Will callers know they are talking to AI?+

Yes. The agent identifies itself as an AI assistant. Transparency builds trust and is increasingly expected.

Does it sound natural?+

Modern voices are very natural. Still, we keep calls short and focused.

Can it transfer to a person?+

Yes, to the right person or number, with a summary of the conversation.

Can it make outbound sales calls?+

Only to people who gave proper consent, and within TCPA rules. We do not run cold-calling campaigns.

How long does setup take?+

Usually two to four weeks.

What does it cost to keep missing calls?

Every missed call is a customer who dials the next company on the list. If one recovered job a month pays for the agent, everything after that is margin.