Does Your Business Show Up When Someone Searches Google or Asks an AI?

When someone needs exactly what your company sells, where do they look?

Google. YouTube. And, more and more, an AI tool like ChatGPT.

So the question is simple: who shows up?

SEO: being found

SEO is organizing and producing content so your business appears on Google when someone searches for something related to what you sell.

The beauty of SEO is timing. You show up while the person is actively looking for a solution, before they decide who to buy from. That is completely different from interrupting people with ads.

GEO: being understood, trusted and cited by AI

GEO, generative engine optimization, means structuring your content so AI systems understand it, consider it reliable and cite it when someone asks a question.

This is no longer a niche habit. Pew Research found that 34% of US adults had used ChatGPT by early 2025, about double the share in 2023. And people do not type keywords into AI tools. They ask full questions with context:

"I run a home services company in Texas and spend $5,000 a month on ads without many leads. What should I look at before hiring an agency?"

Conversation. Context. Comparison. Recommendation.

There is no guarantee of being cited. But useful, specific, well-structured content published consistently improves the odds.

Your website should not exist only for people who already know you

Most company websites are business cards: home, about, services, contact.

They work for people who already know the brand. They do nothing for people who do not know you yet.

One article can work for years

Every good article is a new door into your company. A question answered well can bring qualified visitors month after month, with occasional updates. Ads stop when the budget stops. Content compounds.

But content without strategy is dead inventory

Random topics, keyword stuffing, no clear next step: that kind of blog fills the site and brings nothing.

Five questions to ask before hiring someone for your blog

1. Do you choose topics with research or just invent them?

2. Do you understand search intent?

Someone searching "what is" is learning. Someone searching "cost" or "near me" is ready to talk.

3. Do you write for people or for robots?

For people, structured so search engines and AI can understand it too.

4. Do you turn traffic into opportunities?

Calls to action, internal links and pages that lead to a conversation.

5. Are you only thinking about Google?

Then you are preparing for the search of five years ago.

How Ímpetus works

Editorial strategy, keyword and question research, SEO and GEO, copywriting, commercial and educational content, internal linking, content updates and conversion: the full engine, run continuously.

What SEO costs in the US

WebFX reports SEO retainers averaging $1,000 to $5,000 a month, and that most businesses in its survey of 500 US marketers spend around $2,500 a month. Building an in-house team (strategist, writers, editor, developer) costs far more.

The Ímpetus offer

Blog + SEO + GEO management for $1,250 a month

About half of what most US businesses spend. And if you do not have a proper blog:

We build your blog for free

Why spots are limited

Good content is not produced with a button. It takes research, writing, review, structure, optimization and updates. We only take on a limited number of new US clients each month.

Frequently asked questions

How much does it cost?+

$1,250 a month for blog management with SEO and GEO. If you do not have a blog, building it is a bonus.

Do you guarantee first position on Google?+

No. Nobody serious guarantees rankings or AI citations. We apply strategy, consistency and best practices to improve the odds.

How long until results?+

SEO is a medium-term channel. Early signals usually appear within a few months and the effect compounds.

Will you write in English for a US audience?+

Yes. Research, writing and optimization are done in English for the US market.

Does it work for any industry?+

It works best where customers research before buying: services, healthcare, education, B2B, real estate and higher-ticket products.

Do you handle local SEO?+

Yes, including city and neighborhood searches and your Google Business Profile when it is part of the scope.

What does it cost to stay invisible?

Every day, people search for exactly the problem your company solves. They will read someone, trust someone and contact someone. The company that starts earlier builds a library of answers that keeps working for years. The one that starts later has to catch up.