Hiring a Marketing and AI Agency From Brazil: What US Companies Should Know

If you are reading this, you probably found an Ímpetus article and noticed something: we are a Brazilian company.

That is a fair thing to think about before hiring anyone. So here is a direct guide to what working with us looks like, including the questions you should ask any nearshore agency, not just ours.

Why companies look at nearshore agencies

US marketing and engineering talent is excellent and expensive. Agency retainers reflect that. Many small and mid-size companies want senior execution without US agency overhead, but worry about quality, communication and time zones.

Latin America has become a popular answer for one reason above all: working hours overlap.

Time zones: closer than you might think

Brazil's main business hubs run on Brasília time (UTC−3), with no daylight saving time. That puts us:

One hour ahead of US Eastern Time during daylight saving time, and two hours ahead in winter. Four to five hours ahead of US Pacific Time.

In practice, our mornings and early afternoons overlap with your full business day on the East Coast and your mornings on the West Coast. Calls, approvals and quick fixes happen the same day.

Language

Ímpetus is a Brazilian company, but our US clients are supported by native English-speaking team members, by email, video call or WhatsApp, whichever you prefer. Calls, documents, content, campaigns and reports are in English, and content for your customers is written for a US audience, not translated from Portuguese.

What we do

Marketing and growth: social media, paid ads, SEO and GEO, landing pages and e-commerce.

AI: customer service automation, voice agents, AI receptionists for practices, AI ISAs for real estate, custom agents and team training.

Why we charge about half of the typical US rate

Two honest reasons. First, our cost structure is lower. Second, we are entering the US market and want companies to test our work with less risk. Every pricing page on our blog shows the typical US market range with a public source next to our price, so you can compare.

This is an entry price, not a permanent promise. As our US client base grows, prices may change for new clients.

Questions to ask any offshore or nearshore agency

Who exactly will work on my account, and in what language? What hours will they be available, in my time zone? How do you report results, and how often? How is the contract structured, and can I cancel? How do you handle data security and access to my accounts? Can I talk to the person doing the work before I sign?

Ask us the same questions. We will answer them on a call.

How payment and contracts work

Prices are in US dollars. We sign a written agreement describing scope, deliverables, timelines and cancellation terms before any work starts. Access to your ad accounts, websites and tools is granted to your business accounts, so you keep ownership of everything we build.

Start with a specific service and price

The marketing package includes social media, design, paid ads management and a landing page for $1,990 a month. Ad spend is paid separately to the platforms. Choose this package directly and we will send the agreement and onboarding steps by email.

Frequently asked questions

Is Ímpetus a registered company?+

Yes. Ímpetus Host is a Brazilian company with an active registration (CNPJ), formal contracts and invoices.

Do you have US clients?+

We are opening our US client base now, with entry prices to match. Our track record so far comes mostly from Brazil, where more than 300 companies have worked with us.

Do you have an office in the US?+

No. We work remotely, as many US agencies do today, with native English-speaking team members supporting US clients.

Who owns the work?+

You do. Content, creatives, landing pages, automations and ad accounts belong to your business.

Can we start small?+

Yes. Many clients start with one service, such as ads or an AI receptionist, and expand later.