Your Competitor Shows Up on ChatGPT and You Don't? The Audit That Shows Why

Try this.

Open ChatGPT, Gemini or Perplexity and ask the question your customer would ask:

"What is the best [your service] in [your city]?"

Read the answer.

Two or three companies are recommended. Maybe with a short explanation of why.

Now the uncomfortable part: if your company is not there, that customer never even considered you.

Why AI recommends some companies and ignores others

AI tools build answers from what they can find and trust. In practice, the companies that get cited tend to have:

Clear, specific pages that explain what they do, for whom and where. Content that answers real questions, not just service lists. Consistent information across the website, Google Business Profile, directories and reviews. Mentions on other sites: press, associations, partners, reviews. Structure machines can read: headings, FAQs, structured data.

None of this guarantees a citation. But missing most of it almost guarantees you will not be cited.

The problem is that you cannot fix what you cannot see

Most companies do not know what AI tools say about their market, which competitors are recommended, which sources the answers rely on, or which gaps keep them out.

The Ímpetus AI Visibility Audit

A one-time project that answers those questions with evidence.

1. Question map. The 30 to 50 questions your customers actually ask before buying, by stage and intent. 2. AI answer test. We run those questions on ChatGPT, Gemini, Perplexity and Google's AI answers and record who is cited, how often and why. 3. Competitor comparison. What cited competitors have that you do not: pages, content, reviews, mentions, structure. 4. Technical review. Crawlability, structured data, page speed, internal links and how your information is organized. 5. Entity consistency. Name, address, services and descriptions across your site, Google Business Profile and key directories. 6. Prioritized action plan. What to fix in the next 30, 60 and 90 days, ordered by impact and effort.

You get a written report and a video walkthrough of the findings.

What audits cost in the US

WebFX notes that SEO audits range widely, from a few hundred dollars for automated checks to about $650 to $14,000 for professional audits depending on depth. Agency audits that include manual research and a prioritized plan typically sit in the several-thousand-dollar range.

The Ímpetus offer

AI Visibility Audit: $2,500, one time

About half of a mid-range professional audit, including the AI answer test that most traditional SEO audits do not cover.

What is not included

Implementing the fixes. If you want us to execute the plan, that becomes a monthly SEO and GEO program, quoted separately.

Why spots are limited

Each audit involves manual research and testing across several AI tools. We deliver only a few audits per month.

Frequently asked questions

Will I appear on ChatGPT after the audit?+

The audit shows why you are not being cited and what to fix. Appearing depends on implementing the plan, and no one can guarantee citations.

How long does it take?+

Usually two to three weeks.

Which AI tools do you test?+

ChatGPT, Gemini, Perplexity and Google's AI answers.

Is this different from a regular SEO audit?+

Yes. It includes the technical SEO review but adds the AI answer test, competitor citation analysis and entity consistency.

Do you implement the recommendations?+

We can, as a separate monthly program. Many companies implement with their own team using the plan.

What does it cost to stay out of the answer?

Every week, more buyers start with a question to an AI tool instead of a list of links. The companies being cited today are building a lead that compounds. The longer you wait, the more ground you need to recover.