Friday, October 2, 2026
United States
News, analysis and practical guides on marketing, sales, e-commerce and artificial intelligence for businesses in the United States.
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A private AI assistant trained on your firm's own documents finds precedents in your work product, drafts from your templates and answers internal questions, with confidentiality built in. The Ímpetus offer: $18,500 to build and $1,390 a month.
3 min read
Prospective clients contact several firms and hire the one that responds first. How an AI intake assistant answers calls and web inquiries 24/7, screens cases and books consultations, within the rules of professional conduct. The Ímpetus offer: $7,500 to set up and $990 a month.
3 min read
Lawyers cannot mislead or improperly solicit, but they can and should be found by people looking for help. How to build a content program with SEO and GEO that respects lawyer advertising rules, and the Ímpetus Legal Authority Program for $1,850 a month.
3 min read
How law firms in Atlanta can be found on Google and cited by AI tools with content marketing that respects the ABA Model Rules on advertising, and the Ímpetus Legal Authority Program.
5 min read
How law firms in Austin can be found on Google and cited by AI tools with content marketing that respects the ABA Model Rules on advertising, and the Ímpetus Legal Authority Program.
5 min read
How law firms in Boston can be found on Google and cited by AI tools with content marketing that respects the ABA Model Rules on advertising, and the Ímpetus Legal Authority Program.
5 min read
How law firms in Charlotte can be found on Google and cited by AI tools with content marketing that respects the ABA Model Rules on advertising, and the Ímpetus Legal Authority Program.
5 min read
How law firms in Chicago can be found on Google and cited by AI tools with content marketing that respects the ABA Model Rules on advertising, and the Ímpetus Legal Authority Program.
5 min read
How law firms in Dallas can be found on Google and cited by AI tools with content marketing that respects the ABA Model Rules on advertising, and the Ímpetus Legal Authority Program.
5 min read
How law firms in Denver can be found on Google and cited by AI tools with content marketing that respects the ABA Model Rules on advertising, and the Ímpetus Legal Authority Program.
5 min read
How law firms in Houston can be found on Google and cited by AI tools with content marketing that respects the ABA Model Rules on advertising, and the Ímpetus Legal Authority Program.
5 min read
How law firms in Los Angeles can be found on Google and cited by AI tools with content marketing that respects the ABA Model Rules on advertising, and the Ímpetus Legal Authority Program.
5 min read